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Competency Model
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Marketing & Customer Focus
Actively looking for ways to identify market demands and meet the customer or client need

  • Understand Customer Needs
    • Identify internal and external customers
    • Demonstrate a desire to understand customer needs
    • Ask questions as appropriate
    • Demonstrate awareness of client goals
  • Provide Personalized Service
    • Provide prompt and efficient responses to meet the requirements, requests, and concerns of customers
    • Provide thorough, accurate information to answer customers' questions and to meet commitment times or performance guarantees
    • Actively look for ways to help customers by identifying and proposing appropriate solutions and/or services
    • Establish boundaries as appropriate for unreasonable customer demands
  • Act Professionally
    • Is pleasant, courteous and professional when dealing with internal or external customers
    • Develop constructive and cooperative working relationships with customers
    • Display a good-natured, cooperative attitude; is calm and empathetic when dealing with hostile customers
    • Uphold the company and product brand in interactions with others
  • Keep Customers Informed
    • Follow up with customers during projects and following project completion
    • Keep clients up to date about decisions that affect them
    • Seek the comments, criticisms and involvement of customers
    • Adjust services based on customer feedback
    • Address customer comments, questions, concerns and objections with direct accurate and timely responses



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